Sustainable development and company swarming

China is considered as a very promising market, not only for luxury products, but also for quality equipments and facilities. The increasing demand from the quickly growing middle class prevents the saturation of the market.

One cannot reasonably imagine however that, beside luxury products, goods could be manufactured in Western countries, then sent to China to be sold.

Shipment cost, ever increasing, added to high manufacturing cost in Western countries invalidate at once this plan, as the products cannot face the local competitors': Chinese, Japanese or Korean.

In addition, on a planet where sustainable development has become a necessity, manufacturing goods at one end of the world to sell them at the other end, with no consideration for ecological footprint, will just be unthinkable in a near future.

Inevitably in a more or less short term, markets will require a local production.

The companies wishing to durably settle on the Chinese market will have to swarm on the Chinese ground, in the same way more and more Asian companies are already swarming in Western countries.